News For This Month: Registrations

Know the Importance of Trademark Registration

A trademark connotes several aspects, from being a brand name or service mark that is composed of any word, name, symbol, device, or any combination of these things mentioned, and it is used with the intention of one seller to distinguish its goods or services from others, and thus indicates the sources where the goods or services originate from.

A business can secure its identity, its commercial advantage and market position in the quickest manner and in the most cost effective way through trademark registration. By using trademarks, the intellectual property rights of businesses are secured, however, many business owners fail to recognize this importance. A heap of exclusive rights are granted exclusively to the owners by registering a trademark. It is advisable therefore that you know the advantages of trademark registration, in both legal and commercial aspects.

The main advantage of registering your trademark is exclusivity, which is the first way of protecting your brand rights through a logo or a name. Through trademark registration, the official ownership of the brand is verified and will prevent others from using a similar mark or related goods and services that can be confusing and a match to what your company has. In cases of misrepresentation and breach of intellectual property rights, you are basically provided with protection which is unlimited.

In order to deter or prevent others from using your mark, you should register it because in effect you are making an announcement to the rest of the world that you own the trademark rights, and this is another main reason of the why you register your mark. In essence therefore, if you found anybody violating your rights, you can automatically rightfully sue the person. Further, if a third party uses your trademark without your permission, it would be easy for you to file legal action in federal court.

Another benefit you will get by registering your trademark is in the increase of your business reputation because by promoting your brand at the early stage, you are enhancing the success of your business. By securing your brand by trademark registration, you have a powerful and remarkable brand that has a legal foundation which is reliable for the reputation of your business to build upon in the market. As you register your brand, you also mark the increase of life span of your business, which in turn would increase your company’s customer trust.

A nationwide priority of your brand is said to be the most important advantage that your business can get by registering your trademark. With the advantage of a nationwide priority, there will be an extensive protection of your trademark, having an exclusive nationwide ownership, and protection of a priority date for the security of your trademark.

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